Putting your name on a water bottle and handing it out is simply a way to advertise your business, right?
Although this is the main reason to give out high-quality corporate gifts and swag, there are many more benefits your business can experience by doing so.
And maximizing these benefits depends entirely on the type of product you choose to advertise your brand and show your appreciation.
While you may be focused on keeping your marketing budget tight, there’s no denying that spending a little bit of money can have amazing returns for your company and its growth!
Ready to learn more about how corporate swag can boost your business? Here are five amazing benefits your business can take advantage of when choosing to give out customized swag and gifts:
1. It’s Inexpensive
Giving out corporate gifts doesn’t have to destroy your company’s budget. In fact, small promotional items often cost less than $1 per piece - and higher quality swag can be bought at around $10-$20 per item.
This is because the suppliers who create the customizable products will offer you a discount if you order in bulk.
However, if you only need a few items, companies such as Etchified will accommodate smaller orders.
2. It Increases Brand Awareness
Brand awareness refers to the extent to which customers are able to recognize your company. Nowadays, an effective tool for building brand awareness is promotional merchandise or swag.
According to studies, it takes 5-7 brand impressions before your brand is remembered.
When you put useful and desired products out there with your company’s name on it, such as water bottles or totes, you are creating recognition for your brand and increasing the potential for impressions.
3. It Helps to Convert Customers
When you send someone a useful corporate gift, it increases the likelihood that they will become a paying customer, especially if they were on the cusp of making a purchase or booking your services.
At the very least, it may prompt them to call and seek more information about your company and what you have to offer.
It shows potential customers that you value them and helps to create a foundation of trust and loyalty.
4. It Creates and Strengthens Your Relationship With Clients
Giving out high-quality corporate gifts and swag helps to nurture your existing relationship and lets them know that you value their business. Giving gifts also ensures that they continue to seek your business.
In the long run, this ensures a continued partnership with your clients which is key to the growth and development of your company.
Plus, by sending them gifts, they can then become ambassadors for your brand.
5. It Improves Employee Loyalty
Not only is giving high-quality corporate swag useful in building and maintaining relationships with customers and clients, but it can also boost the morale of your employees and strengthen their loyalty to your company.
By giving gifts to your employees, you help them to feel valued by recognizing their efforts and service. This can help motivate them to improve their performance and productivity as well as create a better sense of connection with you and the business.
Additionally, they too can become brand ambassadors and create more impressions in the world through their swag to increase your brand recognition.
6. It Shows Company Pride
Along with showing your appreciation to your employees, it’s important to develop a happy and healthy company culture - and part of that is to create a sense of pride.
When you put your brand out there on customizable swag, you are showing the world that you are proud of your business, its products/services, and its employees.
It will create a sense of excitement for your employees as well as your customers and clients.
How to Choose the Right Corporate Swag
When it comes to choosing the right corporate swag for your employees, customers, and clients, take these three things into consideration:
- Your brand.
- The usefulness of the product.
- Your budget.
First of all, consider what it is your company does. If you own a tech company, it would make sense to stick to technology-related products such as earbuds, mouse pads, or phone cases. If you run a health and wellness business, water bottles, t-shirts, and gym bags would align with your brand.
You also need to think about how useful the product is to the employees, clients, and customers you are giving them to. A good rule of thumb is to stick to items that are generally used by most people such as coffee mugs, sunglasses, phone cases, etc.
Lastly, you need to take your budget into consideration. While your corporate swag to be of high quality and make a big impression, you don’t want to break the bank.
Keep in mind though that investing in corporate gifts does have a significant return when it increases your customer base, sales, and employee productivity.
Take Advantage of These Benefits!
Whether you are looking for tumblers, pens, keychains, or business card holders, Etchified will source, supply, and engrave a wide variety of corporate gifts and swag!
If you are looking to have a specific product customized, we would be happy to work with you.
Take a look at our product catalogue or feel free to send us a message for more information.
Don’t miss out on the wonderful benefits corporate gifts and custom promotional products have to offer!